how is +wellvyl Tickets different from Luma?

Luma is a category-agnostic events tool built to point your own following at your event page. +wellvyl is built for social wellness: your listing sits in a curated wellness catalog in front of a membership that arrives with intentions, plus media surfaces that point members at producers’ events. if you already have your own audience, Luma fits; if you want a wellness-intent demand pool to meet you in the room, that’s what +wellvyl is designed for.

what does +wellvyl Tickets charge?

listing is free. paid tickets carry one service fee — $1.59 + 3.5% of the ticket price — added at checkout and shown as its own line, so your buyers always see the fee before they pay. you’re paid your ticket face value.

is +wellvyl cheaper than Luma?

it depends on the ticket price. Luma’s free plan charges a percentage-only fee with no flat fee, so on the cheapest tickets it runs below our flat $1.59 + 3.5%; as prices climb, our lower percentage pulls ahead. Luma Plus ($59/month billed annually) drops Luma’s platform fee to 0% for high-volume hosts. we don’t lead with fees — the difference is the audience and the mission around the sale.

do producers really keep the face price?

yes — you’re paid your ticket face value through Stripe Express, released after the event runs: event end plus 3 days. the service fee is added on the buyer’s side at checkout. refunds before the event’s start time come out of face value; fees are non-refundable.

what is the 25¢ Kindness Share?

from every ticket sold, 25¢ funds Hotline minutes, subsidized community seats, and the Kindness Fund — tallied openly on the public Kindness Ledger. +wellvyl is a Public Benefit Corporation.

FOR PRODUCERS

a luma alternative built for social wellness

Luma and +wellvyl Tickets both let you spin up an event page and sell tickets in minutes — but they point at different audiences. Luma is a category-agnostic events tool that shines when you already have a following to invite. +wellvyl is built for social wellness: your listing sits in a curated wellness catalog in front of a membership that arrives with intentions, and 25¢ from every ticket funds a kindness hotline. if your event is about the people who leave as connections, that’s the whole design here.

THE REAL DIFFERENCE

what you plug into

Luma is a clean, fast tool for hosting events and pointing your own contacts at them — its home turf is tech meetups, creator scenes, and communities that arrive with their own list. +wellvyl is built for social wellness — your event isn’t just a page you send to your followers; it’s where a wellness-intent membership meets you in person. same ten-minute setup, a different room walking in.

a demand pool, not just your list.
people join +wellvyl to make connections — then book classes, events, and retreats to make them real. your listing sits where that intent already lives, and you sell to anyone: members and non-members alike.
the concert.
the club, the media, the shop — every +wellvyl surface points the same direction. a member who reads an article or joins a crew is one tap from your listing.
producer-first payouts.
you’re paid your ticket face value through Stripe Express, released after your event runs — event end plus 3 days. refunds before your event’s start time come out of face value only; the service fee sits on the buyer’s side of the checkout.

THE NUMBERS, FOR COMPLETENESS

the fee comparison, honestly

Luma’s free plan charges a 5% platform fee on paid events, plus Stripe payment processing (typically 2.9% + $0.30); free events are free. its paid plan, Luma Plus, is $59/month billed annually and drops the platform fee to 0%, leaving only card fees (verified July 2026 at luma.com/pricing; check their pricing page for current rates). that’s competitive, and we won’t pretend otherwise.

+wellvyl Tickets charges one service fee: $1.59 + 3.5% of the ticket price, added at checkout and shown as its own line — your buyers always see the fee before they pay. listing is free. the figures below are computed by the same formula the live checkout charges with.

here’s the honest shape: Luma’s free-plan fee is percentage-only, with no flat fee, so on the cheapest tickets it lands BELOW ours — and our flat $1.59 only pulls ahead as the ticket price climbs. and Luma Plus at $59/month zeroes the platform fee entirely for high-volume hosts. that’s exactly why this page doesn’t lead with fees: the difference is what surrounds the sale, not the rate. rates on either side can change — check both pricing pages before you decide.

fees a buyer pays on top of the ticket price, by platform
TICKET PRICE	+WELLVYL FEES	LUMA (FREE PLAN)
$15	$2.12 (14.1%)	$1.49 (9.9%)
$25	$2.47 (9.9%)	$2.28 (9.1%)
$50	$3.34 (6.7%)	$4.25 (8.5%)
$100	$5.09 (5.1%)	$8.20 (8.2%)

what a buyer pays on top of the ticket price. Luma figures computed from their published free-plan formula (5% platform fee + Stripe 2.9% + $0.30, verified at luma.com/pricing, July 2026); Luma Plus ($59/month billed annually) drops the platform fee to 0%, so a high-volume host pays card fees only. +wellvyl figures computed by the live checkout’s fee formula ($1.59 + 3.5%). percentages are total fees as a share of the ticket price.

a $25 class, side by side

on +wellvyl Tickets

face value: $25.00
service fee: $1.59 + 3.5% of $25 (88¢) = $2.47
your buyer pays $27.47 — about 9.9% of the ticket in fees
you’re paid the $25.00 face value

on Luma (free plan)

face value: $25.00
platform 5% ($1.25) + Stripe 2.9% + $0.30 (~$1.03) ≈ $2.28
your buyer pays about $27.28 — roughly 9.1% of the ticket in fees
Luma Plus ($59/mo) would drop the 5% platform fee to 0%

the full fee and refund detail lives in the faq · or read how +wellvyl ticketing works

BUILT-IN GOOD

the 25¢ Kindness Share

25¢ from every ticket sold funds Hotline minutes, subsidized community seats, and the Kindness Fund. it’s tallied openly on the public Kindness Ledger — we’re a Public Benefit Corporation, so the math is published, not promised. no equivalent exists on the other side of this page.

see the Kindness Ledger →

FAIR IS FAIR

what Luma does well

a genuinely lovely product — fast setup, a clean event page, calendars and communities that developers and creators adore, and a free plan that’s hard to beat when you already have a list to invite. if your audience is yours to bring and your event is general-interest, Luma is a strong, low-friction default. if the point of your event is the people your guests haven’t met yet, come where the whole platform is pointed at connection.

GOOD TO KNOW

questions producers ask

how is +wellvyl Tickets different from Luma?: Luma is a category-agnostic events tool built to point your own following at your event page. +wellvyl is built for social wellness: your listing sits in a curated wellness catalog in front of a membership that arrives with intentions, plus media surfaces that point members at producers’ events. if you already have your own audience, Luma fits; if you want a wellness-intent demand pool to meet you in the room, that’s what +wellvyl is designed for.
what does +wellvyl Tickets charge?: listing is free. paid tickets carry one service fee — $1.59 + 3.5% of the ticket price — added at checkout and shown as its own line, so your buyers always see the fee before they pay. you’re paid your ticket face value.
is +wellvyl cheaper than Luma?: it depends on the ticket price. Luma’s free plan charges a percentage-only fee with no flat fee, so on the cheapest tickets it runs below our flat $1.59 + 3.5%; as prices climb, our lower percentage pulls ahead. Luma Plus ($59/month billed annually) drops Luma’s platform fee to 0% for high-volume hosts. we don’t lead with fees — the difference is the audience and the mission around the sale.
do producers really keep the face price?: yes — you’re paid your ticket face value through Stripe Express, released after the event runs: event end plus 3 days. the service fee is added on the buyer’s side at checkout. refunds before the event’s start time come out of face value; fees are non-refundable.
what is the 25¢ Kindness Share?: from every ticket sold, 25¢ funds Hotline minutes, subsidized community seats, and the Kindness Fund — tallied openly on the public Kindness Ledger. +wellvyl is a Public Benefit Corporation.

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